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“Start with the End in Mind” – An Introduction to Digital Twin Technology

Cassandra Yocum is Technical Marketing Manager at Autodesk Tandem, where she is passionate about educating the AECO industries about the digital twin while using her “very particular set of skills”. Mike Petrusky asks Cassandra about her role as host of The Digital Thread Podcast and they share stories of connection through their experiences as podcasters … Continue reading "“Start with the End in Mind” – An Introduction to Digital Twin Technology"

“Start with the End in Mind” – An Introduction to Digital Twin Technology

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Cassandra Yocum is Technical Marketing Manager at Autodesk Tandem, where she is passionate about educating the AECO industries about the digital twin while using her “very particular set of skills. Mike Petrusky asks Cassandra about her role as host of The Digital Thread Podcast and they share stories of connection through their experiences as podcasters and their common interests in movies and Irish music. They explore the opportunities in asset management for using technology and get practical by defining and describing the digital twin while also explaining the differences and confusion around BIM. Research shows that 95% of all data is lost at project handover while 85% of building operators struggle with poor and fragmented data, contributing to inefficient decision making and processes. Mike and Cassandra discuss how facility managers and building owners should collaborate with AEC firms to help them build, create, and leverage the power of the digital twin. They offer inspiration and lots of laughs as they encourage you to be an Asset Champion in your organization!

Connect with Cassandra on LinkedIn

Check out the Digital Thread Podcast

Learn more about Autodesk Tandem

Watch Mike’s “On My Way To Work” video series on YouTube

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Discover free resources and explore past interviews at Asset Champion

Connect with Mike on LinkedIn


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As the host of both the Workplace Innovator Podcast and the Asset Champion Podcast, Mike's role at Eptura is to share thought leadership with CRE, FM, and IT leaders in the digital and hybrid workplace. As an in-demand public speaker, Mike engages audiences with his focus on the human element of workplace and facility management at International Facility Management Association, CoreNet, and other industry events.

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